Xiaomi Corp. became the largest smartphone vendor in China during the second quarter, while Micromax Informatics Ltd. topped Indian mobile-phone shipments, according to data from research firms this week. In both cases, Samsung fell to No. 2.
Earnings and shipments at Samsung are shrinking as consumers increasingly look past its Galaxy devices to local makers selling inexpensive phones. Xiaomi keeps prices down by selling through its website and tapping social media to create Apple Inc.-like buzz, while Micromax offers models with longer battery life and dual-SIM capacity in a market where wireless carriers don’t subsidize phones.
Xiaomi became No. 1 in China by shipping 15 million devices in the second quarter, giving it a 14 percent share of the market, researcher Canalys said in a statement on its website. Samsung shipped 13.2 million smartphones, giving the Suwon, South Korea-based company 12 percent of the market.